Press Statement - 17.11.2011
In response to the recent CASH and Which? Article, It is clear from the increasing availability and demand for natural unprocessed food and food ingredients, that informed consumers understand the general basic principle that the less we process and mess about with food, the better it is for you.
Mintel research identified there are over 2,500 new products launched each year with sea salt on the label. With this level of activity within the food industry and the increasing consumer demand, it demonstrates the value of natural sea salts over processed table salt.
Recent independent analysis has shown that sea salt is typically 5-10% lower in sodium than table salt and Cornish Sea Salt is a pure, natural, unrefined and retains all the trace elements and minerals. Many would argue that because of this it is better for you than regular 'table salt'.
Perhaps the real health issue is that 75% of our salt intake comes from bread, meat and convenience foods. We support the Government's on-going 'Salt Reduction and Salt Awareness Campaign' targeting food producers and consumers respectively and believe this has been very effective on raising the profile of salt. However, this may have left a degree of confusion and an interpretation that 'all salt is bad' for you. On the contrary, the body needs a certain amount of salt* otherwise life muscles would not function, our ability to think would be impaired, our memory would fail and our hearts would stop beating (The Ecologist, May 2009).
But like many foods, it's about moderation and balancing quantity with quality. We believe that 'less is more and that customers need to use less of our salt compared to traditional table salts.
The majority of table salt on the market is a highly refined and processed product containing anti-caking agents and cleaned using a variety of chemicals. The production process leaves the table salt with little or none of the original trace elements and minerals but with a number of added chemicals, the effects of which are commented on in more detail at The Raw Health Club.
By comparison, Cornish Sea Salt is a totally natural product and retains all its original mineral qualities and trace elements such as potassium, calcium and magnesium at a balanced biological level. It is the retained minerals and elements which help the body metabolise the sodium better. For more information on why sea salt is better for you than table salt, read the article HERE.
Finally, taste is of course subjective, but we would urge consumers to try a taste test using Cornish Sea Salt and a 'regular' table salt on something like a cherry tomato. We believe the difference speaks for itself.
* 6g recommended daily allowance, Food Standards Agency
Useful links:
http://www.theecologist.org/
http://www.caduceus.info/
http://www.saltinstitute.org/
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